An Insider’s Look into the Launch of SpotSee


The vision for SpotSee began nearly two years ago – sparked by the continued acceleration of the demand for connectivity in global logistics and a desire to evolve ShockWatch to meet this growing customer need. With more than 40 years of experience helping customers monitor global shipments, providing connectivity to cargo to enable real-time response was a logical next step. The realization of this vision was a global IoT and connectivity platform that combines leading brands ShockWatch, ShockLog, ShockTrak, WarmMark and OpsWatch to create a tracking network that helps customers spot damage to their assets and see it in real time. 

The Vision Behind the Name

The name ShockWatch was no longer sufficient to describe the capabilities or strategic direction of the business. We needed a name that could encompass our breadth of sensing capabilities and that provided a better descriptor of our goal: help customers spot damage in their operations and see it in real time. We engaged team members from accounting to human resources in the process of renaming the established 40-year-old business. The team filled whiteboards, notebooks and emails with names that could represent the new direction. In the end, SpotSee won out. The new name perfectly embodied the vision of the company.

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SpotSee merges market-leading devices that sense shock, vibration, tilt, temperature and humidity with a unique communications technology and world-class analytics to alert customers to potential damage in their operation or logistics network. Within the SpotSee Cloudcustomers can utilize histograms, maps, directional impact analysis and time studies of incidents involving their assets or packages to pinpoint where and when damage may have occurred.

“Our push to incorporate the IoT was simply the act of aligning our customers’ connected expectations with our great measurement and monitoring tools. The transformation helps customers make better decisions with higher probabilities of success through their data and experience over time. At the end of the day, our mission is to give unbiased, virtual eyes to operations, maintenance, quality, logistics and supply chain managers around the globe,” said Tony Fonk, CEO, SpotSee.

View all the SpotSee product portfolio.