Larry Zaiter was promoted to ShockWatch Cold Chain National Sales Manager effective January 1, 2014. Since joining the ShockWatch sales team in January 2008, he has served as a Regional Sales Manager promoting Impact, Tilt and Temperature product lines. Larry successfully implemented new ShockWatch Damage Prevention Programs in retail and other key industries before narrowing his focus to the cold chain segment in 2012. Prior to joining ShockWatch, Larry held various leadership positions with logistics companies in both sales and operations. In his new role, Larry will be managing the Cold Chain North American sales team to strengthen and build key customer relationships.